THE SOUTH SUDAN FOOTBALL ASSOCIATION LAUNCHES FIRST EVER 4 YEAR WOMEN & GIRLS FOOTBALL STRATEGY (2021 – 2024).
The South Sudan FA has launched a new four-year strategy, entitled Stars Unite. This is the first ever women’s football strategy in South Sudan that pledges to build a transparent, inclusive and sustainable future for women’s and girls’ football in South Sudan.
The strategy outlines the SSFA’s four strategic goals to be achieved by 2024:
INCREASE THE NUMBER OF WOMEN INVOLVED IN FOOTBALL – This
will include training female coaches, administrators, referees, and scouts, as well as identifying female football ambassadors and advocates.
INCREASE THE NUMBER OF GIRLS PLAYING FOOTBALL AT
GRASSROOTS AND COMMUNITY LEVEL – Increase participation by 70% through school and community outreach projects and sensitisation campaigns, as well as the introduction of regional grassroots tournaments.
LAUNCH A WOMEN’S FOOTBALL LEAGUE AND ACTIVE NATIONAL
TEAMS – Investment in elite player pathways including a season-long SSFA Women’s National League for top teams from each region and commitment to at least six competitions at international level for the national team.
DEVELOP A RECOGNISABLE WOMEN’S FOOTBALL PRODUCT –
Design and delivery of a marketing and communication strategy that includes branding, sensitisation and advocacy.
The new women’s football strategy aims to build an inclusive and transparent culture that will boost women´s and girls´ participation in football in South Sudan, from grassroots and community levels, all the way to regional and national levels.
The new project manager for the Stars Unite women´s football strategy, who also doubles as the women development officer, Helen Tarso Aninyesi said, “We want to show to the world that South Sudan is growing in women´s football, and we also want to change the mindset of some people who still don’t believe that women can play football”.
South Sudan women´s national team captain Amy Lasu Luate, who is the first woman to be appointed a Player Ambassador by the SSFA for women’s football in South Sudan, appreciates the work of the SSFA, “The women’s football strategy is a big step for our country and for us as players because it is going to create a platform for us to showcase our talents here at home and also in other parts of the world.”
The SSFA President, Amin Francis, also added, “the plan is to include everyone, we want to continue supporting more women in football through training more coaches, referees and also supporting the new women’s national league that is due to start in February 2021”.
South Sudan women´s football consultant, Jean Sseninde, appreciated SSFA’s commitment towards the strategy, “This new women’s football strategy is a very big step towards showing the SSFA’s commitment to promote women’s football in South Sudan and create opportunities for everyone to be involved in football, it will help change mindsets and bring people together to take women’s football to new heights”.
The SSFA’s women football strategy will run from 2021 until 2024.